Anna Gibson joined the PEFC UK Board in 2026. She brings experience in product strategy, market development and customer engagement within the decorative surfaces and building products sector.
Currently Product Manager at EGGER UK, Anna combines commercial insight with a strong understanding of customer needs, product development and the UK and Ireland markets.
Career in Decorative Surfaces
Anna joined EGGER UK in 2024 and leads the company’s UK decorative products portfolio. Acting as the link between UK commercial teams and Group Product Management, she helps ensure that customer and market requirements inform product strategy and future development.
Her role includes managing product launches, specifications, pricing, technical documentation and market positioning. She also supports strategic customer projects and delivers product training across sales, customer service, marketing and distributor networks.
Before joining EGGER, Anna was Interior Surfaces Product Manager at RENOLIT Ltd, where she managed and developed the company’s decorative foil portfolio across the UK and Ireland.
She led new product development projects from initial concept through to launch, while also overseeing pricing, profitability and commercial performance. During her time in the role, Anna successfully developed and launched more than 20 products and supported the acquisition of a major overseas account.
Commercial and Customer Experience
Anna began her career in the premium automotive sector with Mercedes-Benz Sytner UK. Working in a highly competitive sales environment, she developed a consultative and customer-focused approach while consistently exceeding performance targets.
She was ranked fifth in the UK for sales performance across Mercedes-Benz Sytner and was the youngest sales executive to achieve a top ten national ranking.
Anna later joined RENOLIT as a Customer Care Executive, managing relationships and order fulfilment for major international accounts. This experience gave her a strong understanding of how sales, production, logistics and technical teams need to work together to deliver effectively for customers.
Skills and Qualifications
Anna’s key areas of expertise include:
- Product strategy and portfolio management
- Market and competitor analysis
- New product development and introduction
- Pricing and commercial performance
- Customer and stakeholder engagement
- Product training
- Key account management
- Cross-functional project leadership
She holds NVQ Level 2 and Level 3 qualifications in Customer Service.
Anna also volunteers with Smart Works Newcastle, supporting women returning to employment through interview coaching. She has volunteered with The People’s Kitchen and is an active fundraiser for the Freeman Heart and Lung Transplant Association.
Role at PEFC UK
Anna joined the PEFC UK Board in 2026 for a three-year term. Her experience within the decorative surfaces and wood-based products sector brings valuable insight into product development, customer requirements and the role of responsible sourcing within the wider supply chain.
Through her position on the Board, Anna will help PEFC UK strengthen its engagement with manufacturers, distributors and other organisations using timber and forest-based materials.
